THE SHUGGLE
You've Done It a Thousand Times. Now It Has a Name.
50% of net proceeds benefit the Artists & Writers Charity Softball Game.
What Is The Shuggle?
You know that moment — you're walking toward someone and to avoid bumping into them, you both step the same way, then the other way, then back again in a perfectly awkward dance of social uncertainty. That's The Shuggle. It happens to everyone, everywhere, every day. And now, finally, it has a name.
The Universal Moment
From crowded hallways to airport terminals, from grocery store aisles to revolving doors — The Shuggle is the great equalizer. No matter who you are, where you're from, or what language you speak, you've done it. And now you can name it.
Read the Full Story →"The Shuggle — The universal, awkward side-step shuffle that occurs when two people walking toward each other—trying to avoid bumping into each other—both move in the same direction, then the other, then back again."
Explore The Shuggle Universe
Making a Difference, One Shuggle at a Time
50% of all net proceeds from Shuggle merchandise are donated to the Artists & Writers Charity Softball Game — a 501(c)(3) non-profit supporting four vital charities on the East End of Long Island.
Join the Movement
The Shuggle is more than a word — it's a shared human experience. Explore the stories, watch the videos, listen to the song, and wear the movement.